Monday, 30 April 2012

[A546.Ebook] Download PDF Persecución En Holanda: Corrie Ten Boom (Heroes Cristianos De Ayer Y De Hoy) (Spanish Edition) (Heroes Cristianos De Ayer Y Hoy)B

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Persecución En Holanda: Corrie Ten Boom (Heroes Cristianos De Ayer Y De Hoy) (Spanish Edition) (Heroes Cristianos De Ayer Y Hoy)B

Las potentes luces de la comisar�a de polic�a de Haarlem - en aquel entonces bajo el control de la Gestapo - cegaron los ojos amoratados de Corrie. Cu�n acertadas resultaron las palabras de su anciano padre aquella apacible noche, antes que el delirio de Hitler descendiera sobre Holandia, Alemania invad�ra Holanda, y seremos derrotados. Que Dios se apiade de quienes no conf�an en su nombre.El estilo de vida met�dico de Corrie se diluy� en la sinraz�n de la guerra. Con valent�a y compasi�n, su familia, y much�simos ciudadanos holandeses arriesgaron sus vidas para ayudar a muchos inocentes condenados a morir en un mundo preso de la locura. El ejemplo de coraje, fe y perd�n que nos brinda Corrie ten Boom - sometida a unas circunstancias de brutalidad y calamidad inimaginables - es evidencia del poder sustentador de Dios.
The life of Corrie ten Boom, survivor of the Nazi concentration camps, is a testimony to the victory of forgiveness over bitterness. Suddenly, Corrie's ordered life was lost in the insanity of war. With bravery and compassion, her family and countless other Dutch citizens risked everything to extend God's hand to those innocents marked for certain execution in a world gone mad.Corrie ten Boom's life of determination, faith, and forgiveness in the face of unimaginable brutality and hardship is a stunning testimony of the sustaining power of God (1892-1983). This best-selling, missionary biography series - Christian Heroes: Then & Now - chronicles the exciting, challenging, and deeply touching true stories of ordinary men and women whose trust in God accomplished extraordinary exploits for His kingdom and glory.

  • Sales Rank: #1046738 in Books
  • Published on: 2005-04-04
  • Original language: Spanish
  • Number of items: 1
  • Dimensions: 8.00" h x .56" w x 5.36" l, .39 pounds
  • Binding: Paperback
  • 208 pages

Review
"One of our greatest needs today is Christians who are not captives of their own generation. One of the keys to such freedom is history, the best way into history is biography, and a superb way into rich, fascinating biographies are the Christian Heores: Then & Now and Heroes of History series. I recommend them both whole-heartedly."

About the Author
Janet and Geoff Benge are a husband-and-wife writing team with more than twenty years of writing experience. Janet is a former elementary-school teacher. Geoff holds a degree in history. Originally from New Zealand, the Benges spent ten years serving with Youth With A Mission.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Una forma precisa en la explicaci�n de cada momento importante ...
By Amazon Customer
Una forma precisa en la explicaci�n de cada momento importante en la vida de Corrie ten boom. Gracias supero mis expectativas!

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Excellent Book!!

0 of 0 people found the following review helpful.
Nice
By Mara Caraballo
Like it

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[K992.Ebook] Ebook Free Let History Judge: The Origins and Consequences of Stalinism, by Roy A. Medvedev

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Let History Judge: The Origins and Consequences of Stalinism, by Roy A. Medvedev

The Soviet historian, Medvedev, has updated his book which was first published in 1969, to include information amassed from personal inteviews, memoirs and archive material on certain events of the period, such as the 1929-32 purges, the Kirov assassination, the trial of Bukharin, Trotsky's revolutionary activity and Stalin's involvement with his murder, Stalin's mistakes during the war, new purges from 1946-53 and the vote of the 17th Congress which decided Stalin's candidacy. The new introduction discusses the treatment of Stalin and Stalinism in the USSR under Gorbachev.

  • Sales Rank: #2732773 in Books
  • Published on: 1972
  • Number of items: 5
  • Binding: Hardcover
  • 566 pages

Language Notes
Text: English, Russian (translation)

Most helpful customer reviews

0 of 0 people found the following review helpful.
Certainly one of the best written.
By W. Dale Fillippo
Just look at whom the author is. No one can write about Russia /Soviet Union as he can nobody!

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Friday, 27 April 2012

[D458.Ebook] PDF Download Vegan: The Cookbook, by Jean-Christian Jury

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Vegan: The Cookbook, by Jean-Christian Jury

The definitive and most comprehensive cookbook of traditional and authentic home cooking vegan dishes from 150 countries around the world."—Vegan Magazine

With nearly 500 vegetable-driven recipes, Vegan: The Cookbook, inspired by cuisines around the work, brings vegan home cooking to new levels of deliciousness.Featuring dishes from countries ranging from Albania to Zambia, it showcases the culinary diversity of vegan cuisine, highlighting regional fruits and vegetables, traditional cooking techniques, and universally delectable flavours. Home cooks will discover sweet and savoury starters, soups, salads, mains, and desserts for all to enjoy, accompanied by straightforward instructions and gorgeous colour photography.

  • Sales Rank: #12187 in Books
  • Brand: PHAIDON
  • Published on: 2017-05-01
  • Original language: English
  • Dimensions: 11.00" h x 1.88" w x 7.50" l,
  • Binding: Hardcover
  • 584 pages
Features
  • PHAIDON

Review

"Vegan is not only an informative cookbook but... also [a] guide to the right way to eat... It shows how a vegan diet can be both delicious and full of nutritional value." —Kwang Uh, Chef, Baroo

"Now you can eat your way around the world with Jean-Christian Jury, without leaving your kitchen. There are over 450 vegan dishes in Vegan: The Cookbook from countries such as Peru, France, Turkey, India and as far away as Nigeria and Tunisia. He has done all the work so we can go on a gastronomic tour of the globe."—Chloe Coscarelli, vegan chef and cookbook author

"From the first sight and then the first bite at Jean-Christian Jury's La Mano Verde in Berlin, I was in love. Now, with Vegan: The Cookbook, it's a dream come true to have Chef Jean-Christian in my kitchen! The recipes in this beautiful book are creative but not complex, thanks to his clear directions."—Mimi Kirk, bestselling author, plant-based chef, international speaker

"For a long time, vegan cooking has lived in the shadow of the health food movement of the Sixties and Seventies, but here's a cookbook that blasts away the past and jumps boldly into a multi-culinary future where veganism isn't just about saying no to animal products but is instead about saying yes to hundreds of mind-blowing dishes from Iraq to Ireland, and from the Philippines to Peru."—Amanda Cohen, chef & owner, Dirt Candy

"Jean-Christian has long been a pioneer and visionary leader in the plant-based world. Vegan: The Cookbook brings to life the depth of experience, creativity and global approach that has defined his work over the last several years. I am glad to see these wonderful recipes shared with a world that has a growing interest in healthier, sustainable cuisine."—Chef Matthew Kenney

"There are more than half a million vegans in the UK, according to the Vegan Society. That's a whopping three and half times the number from 10 years ago. Veganism used to be considered a quirky, left-of-centre lifestyle choice; in 2017 it goes mainstream... [Vegan: The Cookbook] promises to be the definitive guide to vegan cooking."—The Independent

"The definitive and most comprehensive cookbook of traditional and authentic home cooking vegan dishes from 150 countries around the world."— Vegan Magazine

"A tour de force of vegan cuisine inspired by the culinary traditions from every corner of the globe."—theKitchn.com

"Indulge in animal free fare from around the world."—Natural Lifestyle

"With nearly 500 plant-based recipes, Vegan: The Cookbook includes exciting dishes from cultures and cuisines around the world."—Peta.org.uk

"[This] comprehensive cookbook is a gastronomic tour of vegan cuisine, featuring nearly 500 recipes from France to Nigeria. Beautifully illustrated, the dishes are both creative and easily executed. (It's also a gorgeous coffee table accessory.)"—Furthermore/Equinox

"If you buy just one cookbook this year, make it Vegan: The Cookbook."—PETA

About the Author

Jean-Christian Jury is a vegan and raw-food chef from Toulouse, France. In 2008 he opened La Mano Verde in Berlin, Germany, his first vegan restaurant, and received praise from Saveur and Rodale's Organic Life, and many international publications. He now lives in Los Angeles, California, where he is developing La Mano Verde.

Most helpful customer reviews

9 of 9 people found the following review helpful.
An Excellent cookbook with clearly outlined recipes and nice photography
By Beau
An Excellent cookbook with clearly outlined recipes and nice photography.
The index is great and in 4 parts:
General (eg, carrots),
Country (eg, Spanish, India, etc),
Food type (eg, cakes, bakes etc),
Courses (Mains, desserts etc).

I have about 10 of the Phaidon cookbooks and this is now my favorite.

4 of 4 people found the following review helpful.
Newbie vegan loves these recipes!
By Brenda Dupont
I'm a newbie vegan and have been delighted by all the delicious recipes. They are easy to follow and the selections I've prepared have all worked perfectly. I love the global nature of the recipes and have even tried a few of the end-of-book gourmet selections which were slightly more challenging but equally delicious. It is also beautifully designed with color photographs of the finished dishes.

1 of 1 people found the following review helpful.
Simple and delicous recipes
By Elizabeth McCarthy
This book has many recipes that have limited ingredients and are delicious and simple.Chef Jury puts together ingredients and flavors that work well. I was lucky enough to get this book from an event where he demonstrated his mango chill salad which is in the book and also simple and yummy. This will be my go to book for everyday type cooking as well as dinner party menus.

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Saturday, 21 April 2012

[T921.Ebook] PDF Download Juran's Quality Handbook: 5th (Fifth) Edition, by Joseph M. Juran (Editor), A. Blanton Godfrey, A. Blanton Godfrey, A. Blanton Godfrey (Ed

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Juran's Quality Handbook: 5th (Fifth) Edition, by Joseph M. Juran (Editor), A. Blanton Godfrey, A. Blanton Godfrey, A. Blanton Godfrey (Ed

  • Sales Rank: #907133 in Books
  • Published on: 1998-12-31
  • Binding: Hardcover

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Friday, 13 April 2012

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Updated in a new 8th edition, Communication: Making Communications is a popular, comprehensive introduction to speech communication that skillfully blends theory, current research and skills, while emphasizing the connections between communication and our daily lives.

Unique in its integrated “connections” theme and streamlined pedagogy, this book introduces the basic principles of public speaking, interpersonal communication and group communication. The constant application of a solid theoretical foundation to everyday communication through relevant examples, thought-provoking questions and boxed features stress Communication Competence.

Communication has new and strengthened pedagogy highlights and reinforces the “connections” theme throughout the book, demonstrating how communication connects us to each other in a variety of contexts:� the workplace, family, friends, community, school, public communication settings, the Internet and across cultures.

  • Sales Rank: #463317 in Books
  • Brand: Brand: Pearson
  • Published on: 2010-01-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.90" h x .80" w x 7.90" l, 1.92 pounds
  • Binding: Paperback
  • 512 pages
Features
  • Used Book in Good Condition

From the Back Cover

Why You Need This New Edition

6 good reasons why you should buy this new edition of Communication

Our work in the communication field has spanned several decades and over the years, we have learned that

this discipline is forever new and exciting, continually renewing and reinventing itself. Communication scholars

constantly explore and challenge the diverse findings about our everyday communication and our interactions

and relationships with others. For each new edition of Communication: Making Connections, we have set out

to capture this freshness and to share the latest ideas and scholarship in the field. This eighth edition is no

exception! Here are six good reasons to buy this new edition.

  • Streamlined Coverage: Recognizing the need to continually refresh and revive the book to keep pace with a changing world and discipline, we have evaluated every line, streamlining and editing discussions where necessary to create a book that is actually shorter and more concise than previous edition.
  • Increased emphasis on technology: The prevalence of new communication technologies has made our world and our communication increasingly complex. We have become a "wired" society and use technology in its many forms constantly. In this edition, we have focused on exploring new communication technologies, from texting to online social networking, from blogging to video conferencing. We have a greater emphasis on electronic-mediated communication (EMC) throughout, beginning with an expanded discussion in Chapter 1 and extending to numerous new text discussions and boxed features.
  • �Focus on the implications of new technologies: Our approach in this new edition is to explore the implications of new communication technologies on the messages we send and receive, such as the use of "textspeak," what to disclose and not disclose on Facebook, discussion of how mediated communication influences our perceptions, the importance of evaluating internet resources when researching a speech topic, and how emotions get communicated online.
  • �Numerous new examples: We have updated and added new examples throughout. You will find a discussion of the impact of globalism on the use of language, new chapter-opening vignettes that discuss technology issues, a new example of group conflict and how the conflict was resolved, as well as updated suggestions for web research and potential speech topics.
  • �New research findings: We have made every effort to add the latest research findings to the text, including new research on gender expectations and communication, new references on deception and nonverbal communication, and a new discussion of social information processing theory.
  • �New pedagogical aids: This edition retains our commitment to the "making connections" theme- to helping readers understand the connection between communication and their daily lives. We highlight this through our boxed features, many of which have been updated. In addition, we have updated and added new sample speeches and excerpts, including a completely new sample Informative speech with annotations in Chapter 11, as well as new thought-provoking questions and guidelines throughout to help students review, apply and explore key concepts.
  • Most helpful customer reviews

    1 of 1 people found the following review helpful.
    Great text for an introductory communications
    By Curt C
    I used this book for an Introduction to Communications class. This was a GenEd class that I wasn't really all that excited about initially, but found over time that I did enjoy quite a bit.

    This book did a good job of explaining some of the basic theories of communications, and did a great job of relating them and making them relevant to the typical student. The sections on some of the various linguistic theories, and the sections on kinesics and proxemics were quite interesting. The sections on group communication contain information that virtually anyone could benefit from. The book is concise, but has a reasonable amount of depth for what one would expect in an introductory course. There are section summaries and reviews of terminology that I found to be very beneficial for quick reviews before exams.

    Overall, this was a good text and fulfilled my needs for the course.

    1 of 1 people found the following review helpful.
    Great intro to Communications
    By Nicolas Del Vento
    This is a great introductory book to communications. It scratches the surface of the subject but still educates the reader in practically every area of communication such as: Preparing and outline for a speech, Manage Speech Anxiety, Informative Speaking, Persuasive Speaking and much more. I recommend this text for any student wishing to introduce themselves to the wonderful field of communications.

    1 of 1 people found the following review helpful.
    Communication in the Making
    By MsWBee
    I think Amazon is the best when it comes to last minute purchases. You get your product in a timely manner, and I have never experience any merchandise that was not in good condition.

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    Thursday, 12 April 2012

    [E978.Ebook] Fee Download La Telarana (Spider's Web) (Spanish Edition), by Agatha Christie

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    La Telarana  (Spider's Web) (Spanish Edition), by Agatha Christie

    • Sales Rank: #5218486 in Books
    • Published on: 2001-03
    • Original language: Spanish
    • Number of items: 1
    • Binding: Paperback
    • 145 pages

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    Sunday, 8 April 2012

    [H466.Ebook] Ebook A Star to Follow, by Christopher Freiler

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    A Star to Follow, by Christopher Freiler

    A gold medalist of the 2013 Illumination Book Awards honoring the best books published during the past year with a Christian worldview. This is the ancient tale of Melchior the Prince, who reluctantly pursues a war his father believes to be foretold by an omen. In this war, Melchior loses almost everything and resigns himself to a life of duty and sorrow. After many years, a sign from the heavens once again beckons Melchior. Journeying with his comrade Caspar and enemy-turned-friend Balthazar, Melchior risks all and follows the star, knowing not where it will lead him. What he finds in the simple town of Bethlehem is redemption beyond his deepest hopes.

    • Sales Rank: #4201498 in Books
    • Published on: 2012-11-21
    • Original language: English
    • Number of items: 1
    • Dimensions: 9.50" h x 8.25" w x .50" l, .68 pounds
    • Binding: Hardcover
    • 36 pages

    About the Author
    Chris Freiler teaches Advanced Placement European History and Philosophy at Hinsdale Central High School in Hinsdale, IL, where he has been for over 20 years. He is also the author of AP Achiever European History: Advanced Placement Exam Prep Guide, and has been involved for many years with the national AP program. Beyond academics, Chris has always been moved by the theme of redemption in film, music, sport, and story. He holds out hope that there is a time and place where all hurts are healed, all wrongs righted, all rifts reconciled, and all faith rewarded. He lives in Glen Ellyn, IL, with his wife Michele and children, Megan and Kyle, for whom he wrote this story at Christmas some years ago.

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    0 of 0 people found the following review helpful.
    Midwest Book Review
    By LittleCreek
    A Star to Follow is a thought-provoking children's picturebook about the Melchior the Prince, and later King, and the events of his life leading up to the moment when he witnessed the newborn Jesus Christ, along with his close friend Caspar and his former enemy Balthazar. As a prince, Melchior reluctantly pursued a war against Babylon, a choice that ultimately cost the lives of his beloved wife and son. Though Melchoir and Babylon's ruler Balthazar were able to reconcile, Melchior remained bereft with grief from his terrible loss. Then one night a shining star appeared in the heavens, pointing the way to a savior... and the hope of redemption for all humankind. Profound and emotionally moving, A Star to Follow is ultimately a tale of God's eternal love, highly recommended for parents and children to share.

    0 of 0 people found the following review helpful.
    A MUST BUY!
    By Shannon
    Brilliantly written and illustrated, A Star to Follow is a MUST buy for any parents teaching their children about the importance of forgiveness and the birth of Jesus Christ. However, while there are Christian morals, people of all religions and ages can enjoy and learn the powerful lessons of what it truly means to forgive and be redeemed. This book has a thrilling story line and surprising connection to the nativity of Christ. It truly is a unique book that would be a great gift for any child, grandchild, or teen. Even as a college student, I very much enjoyed it and thought deeply about redemption and forgiveness. Buy it now!

    0 of 0 people found the following review helpful.
    An exciting story of the Nativity
    By Earl Seward
    Anyone who appreciates a "journey or road trip" in life, will love this Nativity tale of the wise man to be, Melchior
    and why he chooses to travel the desert sands disavowing all logic and reason for his beliefs. It's very much a tale of loss,
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    Friday, 6 April 2012

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    Nursing Research: Reading, Using and Creating Evidence, Third Edition is an essential text for nursing research courses. This new edition features expanded coverage on the appraisal and use of evidence in the profession of Nursing. As in past editions the text will maintain its traditional focus on research while weaving in an emphasis on evidence-based practice. The text will keep its focus on "how to conduct" research rather than "how to apply" it.

    Nursing Research: Reading, Using and Creating Evidence, Third Edition will also focus on the dissemination of information and research best practices as conferences and other such resources become more available to students and professionals.

    The text is intended as an undergraduate resource for pre-licensure or for the RN-to-BSN students taking nursing research or evidence-based practice classes.

    • Sales Rank: #493888 in eBooks
    • Published on: 2013-10-31
    • Released on: 2013-10-31
    • Format: Kindle eBook

    About the Author
    Houser is an author, teacher, Life Coach, Spiritual Counselor, Jin Shin Jyutsu practitioner, teacher/practitioner of the Melchizedik Method of healing, intuitive, numerologist, and healer. Her credentials include a Masters Degree in Business Administration and a Bachelor of Science Degree in Education.

    Most helpful customer reviews

    3 of 3 people found the following review helpful.
    Nursing Research: Reading, Using and Creating Evidence
    By Yu-Jung K. Skibo
    Excellent book, reads like a story book, well almost.
    Research written easy to understand for a novice.

    2 of 2 people found the following review helpful.
    exactly as promised
    By steven j. hallett
    Received my order in a timely fashion. Easy to read, great book for my master's classes. Will keep this in my "library".

    1 of 1 people found the following review helpful.
    Terrible book
    By Kay
    This book is almost like a dictionary. It throws a million terms at you and has less supplemental information to actually help you comprehend research. I bought it for a class, but I really wish I would've saved my money. I seriously couldn't bear to read it, even when I had a test the night before. I just reviewed the terms in it and went to bed.

    See all 43 customer reviews...

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    Wednesday, 4 April 2012

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    The Barefoot Investor: Five Steps to Financial Freedom in Your 20s and 30s [Paperback] [2007] 1 Ed. Scott Pape, by Scott Pape

    • Published on: 2006-06-25
    • Binding: Paperback

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    Monday, 2 April 2012

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    Creating Value with Big Data Analytics: Making Smarter Marketing Decisions, by Peter C. Verhoef, Edwin Kooge, Natasha Walk

    Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics.

    Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with�strategic directions and practical analytical solutions on how to create value from existing and new big data.

    By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.

    • Sales Rank: #951675 in Books
    • Published on: 2016-01-10
    • Original language: English
    • Dimensions: 9.25" h x 6.25" w x .50" l, .0 pounds
    • Binding: Paperback
    • 338 pages

    Review

    ‘This is a timely and thought-provoking book that should be on a must-read list of anyone interested in Big Data.’ - Sunil Gupta, Edward W. Carter Professor of Business, Harvard Business School, USA

    ‘Creating Value with Big Data Analytics offers a uniquely comprehensive and well-grounded examination of one of the most critically important topics in marketing today. With a strong customer focus, it provides rich, practical guidelines, frameworks and insights on how big data can truly create value for a firm.’ - Kevin Lane Keller, Tuck School of Business, Dartmouth College, USA

    ‘Big Data is the next frontier in marketing. This comprehensive, yet eminently readable book by Verhoef, Kooge and Walk is an invaluable guide and a must-read for any marketer seriously interested in using Big Data to create firm value.’ - Jan-Benedict E.M. Steenkamp, Massey Distinguished Professor of Marketing, Marketing Area Chair & Executive Director AiMark, Kenan-Flagler Business School, UNC-Chapel Hill

    ‘No longer can marketing decisions be made on intuition alone. This book represents an excellent formula combining leading edge insight and experience in marketing with digital analytics methods and tools to support better, faster and more fact-based decision-making. It is highly recommended for business leaders who want to ensure they meet customer demands with precision in the 21st century.’ - Morten Thorkildsen, CEO Rejlers, Norway; chairman of IT and communications company, Itera; former CEO, IBM Norway (2003-13); ex-chairman the Norwegian Computer Society (2009-13), and visiting lecturer Norwegian Business School

    ‘This book goes beyond the hype, to provide a more thorough and realistic analysis of how Big Data can be deployed successfully in companies; successful in the sense of creating value both for the customer as well as the company, as well as what the pre-requisites are to do so. This book is not about the hype, nor about the analytics, it is about what really matters: how to create value. It is also illustrated with a broad range of inspiring company cases.’ - Hans Zijlstra, Customer Insight Director, AIR FRANCE KLM

    ‘This is one of the most compelling publications on the challenges and opportunities of data analytics. It paints not only a theoretical framework, but also navigates marketing professionals on organizational change and development of skills and capabilities for success. A must read to unlock the full potential of data-driven and fact based marketing!’ - Harry Dekker, Media Director, Unilever Benelux, Netherlands

    ‘Big Data Analytics is among the hottest topics in marketing today. This very insightful book nicely translates academic insights in the area into actionable recommendations. A must-read for everyone working with (growing) marketing data.’ - Professor Dr M.G. Dekimpe, School of Economics and Management, Tilburg University, the Netherlands

    About the Author

    Peter C.�Verhoef is Professor of Marketing at the Department of Marketing, Faculty of Economics and Business, University of Groningen, The Netherlands. He also holds a visiting professorship in Marketing at BI Norwegian Business School in Oslo.

    Edwin Kooge is co-founder of Metrixlab Big Data Analytics, The Netherlands. He is a pragmatic data-analyst, a result focused consultant, and entrepreneur with more than 25 years’ experience in analytics.

    Natasha Walk is co-founder of Metrixlab Big Data Analytics, The Netherlands. She is a data-hacker, analyst, and talent coach with more than 20 years of experience in applied analytics.

    Most helpful customer reviews

    1 of 1 people found the following review helpful.
    Value Creation Model makes sense
    By Amazon Customer
    The Value Creation Model offers a highly practical framework. It makes the complex simple as it clearly delineates six key analytics areas of focus.
    First, focusing on either creating and measuring 'value to the customer', or creating and measuring 'value to the firm'. These two goals are elegantly elaborated at three levels: market, brand and customer. The practical, “how-to” guides for using and analyzing big data to answer questions in each of these six key areas, is a highly executable approach. Easy to read, with some extensive business cases as a bonus.

    See all 1 customer reviews...

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