Heonsess: October 2014

Saturday, 25 October 2014

[Y522.Ebook] Ebook Waiting Games (An Avon Flare Book), by Bruce Hart, Carole Hart

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Fourteen-year-old Jessie becomes romantically and sexually involved with her eighteen-year-old guitar teacher Michael.

Sales Rank: #725257 in Books
Published on: 1981-11
Original language: English
Number of items: 1
Dimensions: 6.80" h x 4.20" w x .80" l,
Binding: Paperback
311 pages

Most helpful customer reviews

15 of 15 people found the following review helpful.
Teenage Angst
By Amanda Smith
Waiting Games is a sequel to the popular book Sooner Or Later. I first read both books when I was 14, and re-read them until they were tattered. Jessie's struggle with first love is both funny and touching. The author's insight into the mind of a teenager, who is both worldly and childlike, is magical.

7 of 11 people found the following review helpful.
Picks up where sooner or later left off...
By A Customer
When I first purchased this book, I was expecting a little more insight into Jessie and Michael's relationship after they declared their love for one another in the sooner or later book. I felt that this book did not go into enough detail about the ups and downs of Michael and Jessies realtionship, nor did we really read enough about Michael's feelings at all. The big "love scene" was disappointing to say the least and from there Michael's transformation from a great guy to a waffling
jerk took place. The Michael I love from the movie SOL is not in this book nor will you find him in the third installment, Now or Never. I think the movie version has really spoiled me because Rex Smith's portrayal of Michael is totally different. He is maturer, sexier and you could really believe in the love he feels for Jessie.

10 of 11 people found the following review helpful.
I read this book when I was 15...
By Leigh Morton
..because it was the sequel to "Sooner or Later", which was an awesome little movie and book. In this sequel, Jessie and Michael consummate their relationship and then Michael leaves to go on tour...leaving Jessie worried about being pregnant for the remainder of the book. I kind of found it disturbing because Jessie is only 14 in the book, and you start to see that Michael is not the Prince Charming as portrayed in "Sooner or Later"...the story is very real and interesting and I would recommend it, however.

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Thursday, 23 October 2014

[R737.Ebook] Ebook Free Beyond Pippi Longstocking: Intermedial and International Approaches to Astrid Lindgren's Work (Children's Literature and Culture)From Ro

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Astrid Lindgren, author of the famed Pippi Longstocking novels, is perhaps�one of the most significant children's authors of�the last half of the twentieth century.�In this�collection contributors consider�films, music, and picturebooks relating to Lindgren, in addition to the author's reception internationally.�Touching on everything from the Astrid Lindgren theme park at�Vimmerby, Sweden to the hidden folk songs in Lindgren's works to the use of nostalgia in film adaptations of Lindgren's novels, this collection offers an important�international and intermedial portrait of Lindgren research today.

Sales Rank: #1868188 in eBooks
Published on: 2011-05-09
Released on: 2011-05-09
Format: Kindle eBook

Review
"An impressively diverse collection in terms of both methodology and subject... The essays in this volume demonstrate how Astrid Lindgren defined and continues to resonate with both a specific national identity and the citizenry of the so-called universal republic of childhood." - Karen Coats, Children's Literature Association Quarterly

About the Author

Bettina K�mmerling-Meibauer is Professor in the German Department at the University of T�bingen. In 2010 she held the position of guest professor in memory of Astrid Lindgren at Linnaeus-University of Kalmar/V�xj�, Sweden. She was also one of the advisory editors for The Oxford Encyclopedia of Children’s Literature.

Astrid Surmatz is tenured Assistant Professor in Swedish and Scandinavian Literature at the University of Amsterdam. In 2008 she was guest professor in memory of Astrid Lindgen at Linnaeus-University of KalmarV�xj�/, Sweden, where she continues as a visiting professor. She wrote her dissertation on Astrid Lindgren’s Pippi Longstocking in various translations and is works currently�on Linnaeus.

Most helpful customer reviews

0 of 0 people found the following review helpful.
the price is to high
By kevin malloy
I want to get the book but the price is to high.$125.00 is a very high price.Can you lower the price please?

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Saturday, 11 October 2014

[W767.Ebook] Fee Download Contract Law (Palgrave Law Masters), by Ewan McKendrick

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This best-selling, classic text provides a clear and straightforward account of the basic rules of contract law, while also introducing current debates about the nature, scope and functions of the law and discussing wider controversies surrounding the basic doctrines. Praised time and again by both lecturers and students, Contract Law is compact yet comprehensive, well-written, well-structured, stimulating and engaging.
This new eleventh edition has been fully revised and updated to reflect recent changes in the law. It is essential reading for all students taking undergraduate and GDL/CPE courses in contract law.

Sales Rank: #126630 in eBooks
Published on: 2015-05-27
Released on: 2015-05-27
Format: Kindle eBook

Review
"This is a masterly introduction to the English law of contract being lucid and succinct, accurate and incisive. Every student of the subject will benefit from reading it." - Andrew Burrows, Professor of the Law of England, All Souls College, Oxford, UK and author of A Casebook on Contract "This remains the best book of its kind on English contract law." - Hector MacQueen, Scottish Law Commissioner and Professor of Private Law, University of Edinburgh, UK

About the Author
Ewan McKendrick is Registrar and Professor of English Private Law in the University of Oxford, UK, where he is also a Fellow of Lady Margaret Hall. He is the author of a number of key works on contract law and commercial law, and is an editor of Chitty on Contracts. He is also a barrister in practice at 3 Verulam Buildings, Gray's Inn and a Master of the Bench of Gray's Inn.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
I enjoyed the book; it is well structured; and I found enlighting to the civil law cultured

0 of 2 people found the following review helpful.
Four Stars
By sungjin cho
Good

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Friday, 10 October 2014

[H765.Ebook] PDF Download The Welfare State We're In, by James Bartholomew

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A fully updated edition of a controversial book suggesting that Britain's welfare state, including National Health Service, social security, education, pensions, and housing, has caused tens of thousands of people to live deprived and even depraved lives, and has undermined the very decency that first inspired it.

Sales Rank: #302602 in Books
Published on: 2006-10-01
Original language: English
Number of items: 1
Dimensions: 9.00" h x 6.25" w x 1.00" l, 1.71 pounds
Binding: Paperback
416 pages

About the Author
James Bartholomew is a leader writer and columnist for the Daily Telegraph. His previous books include The Richest Man in the World the Sultan of Brunei.

Most helpful customer reviews

12 of 13 people found the following review helpful.
History we weren't taught
By Chris Brown
This book lays down clearly the history of 'welfare' and other things within Britian from when it started to today. I couldn't put this book down, as it contained the history that we weren't taught at school and the decisions that have been made to end up with the society we have today in Britain. But it is equally relevent to how the welfare state has developed in other countries. Buy it read it, it will open your eyes as to why western society is heading towards a major disaster unless citizens of today do something about it.

18 of 19 people found the following review helpful.
The corruption of the British welfare state
By T. Burkard
Many Americans look to the European welfare state as the answer to the inequality and social problems that affect American society. In The Welfare State We're In, British journalist James Bartholomew demonstrates that the welfare state actually makes matters far worse. This book, which is extensively researched and extremely well-written, explains how well-meaning efforts to relieve distress have exacerbated exactly the problems they were meant to relieve. Bartholomew targets the full range of social services which were taken over by the state in the 20th century, everything from health and education to pensions and housing for the poor. In every case, he successfully deploys statistical and anecdotal evidence showing how bureaucracies-far from solving social problems-- have become dependent upon the perpetuation of the problems they are supposed to address. He shows how government handouts have corrupted morals by inviting fraud, and he shows just how widespead that fraud is. Among the most corrosive effects of the welfare state are the resentment and depression felt by those who become dependent upon handouts and services. For Americans, perhaps the most unsettling evidence is his account of the effects of welfare for single mothers. No one will be able to read this book and still believe that America has a lot to learn from the supposedly more humane and liberal cultures of Europe.

2 of 41 people found the following review helpful.
it`s not accurate
By A Customer
our history and culture is not taught to us

it`s always some of the other class that writes their own

slant

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[V827.Ebook] Fee Download The End of Marketing as We Know It, by Sergio Zyman

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Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz--and how to get a jump on the strateies that will work in the twenty-first century.

Zyman explores such topics as:

Why feel-good marketing is pointless unless it results in sales
Why marketing is a science not an art
How a well-honed strategy is more important to success than what ads say
And much more

Sales Rank: #189235 in Books
Color: White
Brand: HarperBusiness
Published on: 2000-11-07
Released on: 2000-11-07
Original language: English
Number of items: 1
Dimensions: 8.00" h x .61" w x 5.31" l, .55 pounds
Binding: Paperback
272 pages

Features

Great product!

Amazon.com Review
Remember the New Coke? A disaster, right? Or how about the commercial where "Mean" Joe Greene meets a little kid holding a bottle of Coke? A masterpiece, right? Wrong, on both counts. Sergio Zyman, who was the chief marketing officer at Coca-Cola, will tell you that while the New Coke nose-dived, it--and the subsequent reintroduction of Coke Classic--helped to reconnect people to the soft drink and revitalize a brand that was losing market share to Pepsi. And as for "Mean" Joe Greene, while people loved the ad, it wasn't doing what good marketing should do: sell product, which is what Zyman's book, The End of Marketing As We Know It, is all about.

For Zyman, marketing is not an art, it's a business. "Marketing is a strategic activity and discipline focused on the endgame of getting more consumers to buy your product more often so that your company makes more money." He sees too many marketers who don't understand this point, who are too concerned about projecting image when they should really be focused on producing sales. Zyman peppers the book with stories about various campaigns at Coke as well as assessments of companies that get it, such as Starbucks and Southwest Airlines, to companies that don't, for example, Nissan and Levi's. He believes that the old-style marketing of Madison Avenue is dead, that it no longer has the "ability to move the masses," that in today's "consumer democracy" there are simply too many choices. Instead, marketers will have to focus on sales, conversion rates, targeting customers, and creating value for shareholders. The End of Marketing As We Know It is not a primer on how to do better marketing; rather, it's a reordering of priorities so that good marketing will be done in the first place. Recommended. --Harry C. Edwards

From Booklist
Zyman has twice served as head of marketing for Coca-Cola. His message here is as deceptively simple as a Coke jingle. Marketing, Zyman argues, is not about making commercials or creating an image; it is about selling "stuff." Zyman is credited with creating memorable marketing campaigns that helped Coca-Cola double its sales and stock price. He also played a primary role in the "New Coke" debacle, which he can now claim was actually a success because it "revitalized the brand and reattached the public to Coke." At the time, though, he left the company in--in the eyes of many--disgrace. Nonetheless, the company asked him back in 1993. He left again last year because, industry observers suggested, he coveted the position of company president and did not get it. He says he wanted to write a textbook on marketing. This is it, but this is not a textbook in any traditional sense. Neither, though, is it a showcase for Coca-Cola nor a reputation-saving attempt to get his version of events aired. David Rouse

Review
"Here's a great marketing tip...Buy this book, written by the ultimate master. No marketer can live without it."--Dick Ebersol, President, NBC Sports"No matter what industry you're in, Zyman's book is a must read."--John F. Cooke, Executive Vice President, the Walt Disney Company

Most helpful customer reviews

2 of 2 people found the following review helpful.
What Any Marketer With A LIttle Common Sense Ought to Know
By Adam F. Jewell
The point of any marketing campaign is to sell more stuff to more people. It's not about winning awards for creativity, it may or may not make people "feel good", it is not a magic box, and it is not something that can be completely outsourced. That, in a nutshell is the gist of "The End of Marketing as We Know It".
This book is really nothing more than common sense (NOT necessarily common practice!), however, if you have been in the advertising/marketing word very long, chances are this book will be a breath of fresh air. In order to sell more stuff to more people, marketing has to focus on positioning and delivering messages that connect with real people, not the CEO or the folks that hand out advertising awards. It's got to show people what's in it for them, why they should buy your stuff, and why they should buy your stuff again, and again.
If you work in an environment that already thinks and work like this, this book may be a waste of your time. If you work in an environment that is developing campaigns for any purpose other than selling more stuff directly or supporting the sales function and making it effortless, this a book you need to read. If you are looking to hire a marketing consultant or an agency and don't know much about marketing, you need to view marketing as an investment in future sales revenue. This book will help you understand and crystallize that for you.
....

0 of 1 people found the following review helpful.
Nothing new under the sun (?)
By A Customer
I was tempted to give it a 3* because the tapes were spoken in a direct language, saying over and over again 'I regret nothing'. I think that was the best message. Identifying 'Marketing' with Coca Cola is certainly a funny, yet daring act. Content wise it is 0% fat milk but strangely enough somehow I found it easy to almost enjoy the tapes. Believe me, there is much worse out there than this one. Somehow I felt like I want to chat with the author a bit. He certainly knows much more than he tells on the tapes !! Now, that is marketing, isn't it ?! author

8 of 9 people found the following review helpful.
No epiphany here
By A Customer
Zyman's premise -- that marketing is about selling rather than fluff -- comes as no revelation to any marketer. We are subjected to 247 pages that, in the end, do little more than meander around this notion, which most of us internalized in Marketing 101. At least it's a fast (and light) read. The "end of this book, as he wrote it," comes blessedly fast.

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Friday, 3 October 2014

[C898.Ebook] Get Free Ebook Mental Imagery in the Child; A Study of the Development of Imaginal Representation, by Jean Piaget, Barbel Inhelder

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First published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.

Sales Rank: #3525881 in Books
Published on: 1971-06
Original language: English
Number of items: 1
Binding: Hardcover
396 pages

Language Notes
Text: English, French (translation)

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